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What is a Hero Shot?

A hero shot is the marketing term given to the main primary image of a product. Think of an epic billboard poster for an action film where the heroes are captured looking like they are flying through the wall - that's a hero shot and you may see the same image in different contexts from TV, to magazine and print advertising, but the main image remains the same.


Similarly with product photography, the hero shot is designed to make the customer want to buy. It is used on your marketing and your advertising and has to say everything there is to know about your product. Depending on the marketing campaign and brand, some hero shots are elaborate, colourful, and epic, and others can be against a simple white background with the sole focus on the product. With regards to Amazon and e-commerce photos, the latter is usually most common to create the main product image.


We include hero shots in all our packages. Follow the link in our bio to find out more!


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