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What is a Pack shot?

Good question.... it's quite simple really.


A packshot is an image of a product and can include the packaging or labelling. It is used to show the product exactly how it looks in real life and give the consumer a realistic impression of appearance and scale and so is usually shown on a plain white or black background. If packaging is included in the shot, it offers a great opportunity to increase brand exposure and association with the product. And sometimes a packshot image can be of just the product itself offering a true reflection of what it is and what it does.


But why have such simple images of your products?


Packshot photos leave nothing to the imagination by representing the product as accurately as possible reducing false purchases and returns.


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